Boosting CRO for a New Client

At Digital Bug, we recently took on a new client who was struggling to convert website traffic into sales. During our initial assessment, we identified that their Conversion Rate Optimisation (CRO) was a major area that needed improvement.

Strategy Implemented: Conversion Rate Optimisation (CRO) We conducted a comprehensive 100-point CRO audit to pinpoint key areas where their website could be enhanced to improve user experience and encourage more purchases. Our team recommended several optimisations, including implementing a new, streamlined website theme and reducing friction in the purchasing process.

Results Achieved:

• 33% Increase in Conversion Rate: After implementing the recommended changes, our client saw an immediate 33% jump in their conversion rate, leading to more sales from the same amount of traffic.

• 121% Increase in Budget Efficiency: Despite significantly increasing their marketing budget, our optimised approach allowed for a more effective allocation of resources, reaching a broader audience without compromising on conversion rates.

• Reduced Monthly Agency Fees: By focusing on impactful, data-driven strategies, we were able to reduce our client's monthly agency fees while delivering outstanding results.

Our targeted approach not only boosted our client's sales but also optimised their marketing spend, proving that a well-executed CRO strategy can drive substantial growth.